Atelier Life: Conversations in Design
What advice would I give young and ambitious designers who want to make it work? When the moment comes, your first client is key, as they will provide the stability and reputational validity that you will need to grow. After that, you must establish your vision and quality of work – although I am not a fan of standardizing a style or tone. My work is characterised by sophisticated layering and elegant textures, but every single project has its unique voice, which I develop closely with my clients at an individual level.
Throughout, your focus should be on making sure the projects you take on are profitable, as the financial aspect of your business will determine whether it survives. I believe that it is only because I was able to embrace my role as both Creative and Managing Director of the Atelier, simultaneously developing a design and business strategy, that I have been able to grow NMA into what it is today.
17/03/2023s, By nataliamiyar